About Us
Our Missions
User-Centered & Experience-Driven
"At ExpressUX3, our mission is to revolutionize the adult novelty industry through expert-driven, user-centered design. We are committed to enhancing product usability, accessibility, and satisfaction, ensuring every interaction is intuitive, inclusive, and seamless."
Innovation & Industry Advancement
"We exist to push the boundaries of UX in sex tech and adult products. By blending innovation with human-centered design, we help brands create experiences that are intuitive, pleasurable, and built for real users."
Accessibility & Inclusivity Focus
"Our mission is to make adult products accessible, intuitive, and enjoyable for everyone—regardless of ability, gender, or experience level. We believe in breaking down barriers and designing experiences that truly serve all users."
Business Growth & ROI Focus
"At ExpressUX3, we help adult brands increase customer satisfaction, reduce returns, and drive sales through strategic UX improvements. We believe that a well-designed experience isn’t just better for users—it’s better for business."
Hello! I'm Shayna Deferme, a seasoned UX designer with over 15 years of experience in crafting intuitive and engaging digital products. Throughout my career, I've worked with leading brands like Boeing, Whole Foods, and Principal Financial, helping them optimize digital experiences and create user-centered solutions that drive engagement and satisfaction.
UX Design Expertise: I've led design projects across various industries, ensuring seamless, intuitive user interactions that enhance customer experiences.
Digital Product Development: From ideation to implementation, I’ve worked on designing and optimizing platforms for global brands, aligning business goals with user needs.
Team Leadership: Successfully managed cross-functional teams, fostering collaboration between designers, developers, and stakeholders to deliver high-impact digital solutions.
Beyond my corporate experience, I have been an adult toy enthusiast and usability consultant for many years, working behind the scenes to evaluate and refine adult products for better usability, accessibility, and customer satisfaction. Seeing the lack of UX-focused design in the adult novelty industry, I decided to shift my main focus to this space, where there is an undeniable need for expert-driven improvements.
By applying my extensive UX knowledge, I help adult brands create intuitive, accessible, and engaging products that meet the diverse needs of their users. From smart-connected devices to e-commerce platforms, I specialize in making sure that every touchpoint enhances the overall experience.
I believe that prioritizing UX in the adult industry can break down barriers, reduce stigma, and ultimately lead to more inclusive, pleasurable, and high-quality experiences for users.
